About Us.

I'm a 22-year-old Italian Australian, and this brand is my way of sharing the warmth, pride, and heritage I grew up with, but it's not just about being Italian. It's about something bigger. 

This brand is built on the idea of family, not by blood, but by choice. It’s an open invitation for people of all backgrounds to connect, support one another, and feel like they belong. Whether you're talking about the next footy match, lending a mate a hand, or just sharing a laugh, your part of something here. 

I'm not trying to reinvent the wheel; I’m bringing back a feeling. That feeling of home, confidence and being seen. My clothes are made to represent joy, strength, and the belief that your dreams, no matter how big or small, are worth chasing. 

This isn’t just a clothing brand, it’s a community.  

Welcome to the family.